Primer Time

February 22, 2016

Remember when it was just cleanse-tone-moisturise then slap on the foundation?

It seems like a distant memory, as beauty routines have become much more varied in recent years. Those with perfect skin can probably still get away with the traditional three-step ritual, but the rest of us need to adapt it if we want to get the best out of our complexions. I’m a longstanding convert to the wonders of serums (it’s the middle stage of my middle-age three-step now) but have never fully embraced the primer stage which many other women swear by.

That is set to change now, however, thanks to my discovery of No7’s Airbrush Away Primers (£16.50  each). The original Airbrush Away has been around for a couple of years – and a trio of new additions, each designed to target a particular skin concern, has just joined it on the No7 counter.

There’s No7 Airbrush Away Colour Balancing Primer, which is designed for anyone worried about redness. and Airbrush Away Pore Minimising Primer which is ideal for anyone with oily skin as it diminishes tell-tale open pores and mattifies at the same time. The Airbrush Away Radiance Boosting Primer (the only one I haven’t yet tried) uses reflecting particles, which give a glimpse of red colour at certain angles to create the appearance of naturally radiant skin.

What they have in common is that they all contain Vitamin E for healthy skin, and leave the complexion looking airbrushed, even-toned and ready for foundation. Not only that, the additional blurring technology smooths skin to achieve the perfect base for foundation. Personally, having discovered the original Airbrush Away at last, I’m sticking with it as I was very impressed with how it blurred fine lines, smoothed my skin, evened the tone out and provided a lovely base for my foundation.

No7 Advisor Samantha Greeves said; “I always have people coming to me with layers of foundation and concealer trying to hide imperfections that could simply be smoothed out with the right primer. Once you discover the right one for you, you’ll wonder how you ever put on your make-up without it. It’s a real beauty bag essential and the new range has one to suit everyone.”

So, beauty bag essential or unnecessary step? I’m a covert – how about you?

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