Glossier Cloud Paint (£15) is the first make-up item from the hot new online-only American brand Glossier that I’ve tried – and according to those experts who’ve gone before me, it’s one of this minimalist range’s best products.
So, what is Glossier Cloud Paint? Well, it’s a gel-cream blusher which, says the Glossier website, is “designed to be the most user-friendly cheek color in existence. If you can finger paint, you can Cloud Paint—simply dab it onto cheeks wherever you please.”
What makes this blusher so user-friendly to finger painters, says Glossier, is that it is easy to build up – and it’s “seamless and sheer” too. There are just four shades to choose from but they have been designed to work across a wide range of skin tones, for a healthy-flushed-from-within glow.
So, how did I get on with Glossier Cloud Paint? Well, despite not being as excited as every other blogger seems to be about this much-hyped new range, I was very impressed with Cloud Paint. It’s runnier and easier to work with than a cream blusher – I find they can be a bit stodgy and therefore they often drag the skin around as they’re applied. With Cloud Paint, you simply dab on the teeniest amount of product and blend it into the skin.
I have overdone it on the Cloud Paint front a couple of times – so it isn’t entirely idiot proof! – but that was before I realised that a little can go a long way, and that it is easier to build up the colour than to take it down a notch. The results, when you don’t overdo it, are very natural – I used the peachy Beam shade, which works well with my pale skin despite looking orange as it comes out of the tube – and last an impressive amount of time; much longer than I would have expected. So, yes, it’s a thumbs up from me!