e.l.f. Hydrating Gel Mask (£13) comes from the comprehensive skincare collection launched by the American beauty company e.l.f. late last year, and is a little more expensive than most of their offerings, though half the price of its beauty hall equivalents.
A clear, thick and gooey gel-like cream, e.l.f. Hydrating Gel Mask is pretty straightforward to use. You just smear a generous layer all over the face, and tissue off after ten minutes to, hopefully, reveal smoother, plumper and significantly more hydrated skin.
Thanks to such key ingredients as Purified Water, Aloe, Coconut and Chia Seed, e.l.f. Hydrating Gel Mask has a cooling feel and helps to revitalise the skin and retain moisture for a healthy looking glow. Like the rest of the e.l.f. range, it is 100% vegan.
So, how did I get on with e.l.f. Hydrating Gel Mask? Well, I found it a little tingly on the skin though it was also pleasingly refreshing. After ten minutes, I dutifully tissued off the excess product that hadn’t been absorbed, and gently massaged it into the skin – but what I’ve found each time I’ve used it is that my skin feels tacky for quite a while afterwards so if I have been planning to put make-up on or go out, I have either had to rinse it off (which I’m not keen on doing as water can leave my skin feeling dehydrated again!) or use a toner or micellar water. It has also, a couple of times, triggered a bit of a flare-up of my rosacea.
I think the best way to use e.l.f. Hydrating Gel Mask, at least to start with, is at night so that a bit of tackiness on the skin doesn’t matter and you can see if your skin reacts to it all. If your skin doesn’t feel sticky after removing the mask, then you might be one of the lucky ones who can use it in the morning as a pick-me-up but it feels like a night-time or overnight mask to me – though not one that I liked so much that I plan to continue using it, especially since I run the risk of the rosacea appearing! I’ll stick with my Estee Lauder sheet masks for the time being.