Roll up, roll up for the latest potion with exaggerated claims: ladies and gentlemen, I give you Clinique Moisture Surge 72-Hour Auto-Replenishing Hydrator (£36). This new addition to the American beauty brand’s Moisture Surge collection of products promises to deliver 72 hours of continuous moisture, even after washing your face. So why does it leave my skin feeling dry?
Clinique Moisture Surge 72-Hour Auto-Replenishing Hydrator uses Hyaluronic Acid to deliver – Clinique claims – an instant moisture boost of 152%, while humectants get deeper into the skin for even more hydration, so that the skin looks fresh, plump, and dewy. Moisture-Holding Super Matrix and Hyaluronic Acid work as a film former to help lock in the skin’s moisture by creating a thin mesh on its surface while continuing to plump the skin from within, delivering almost twice the hydration at the end of the day than it did before.
As if all that wasn’t enough, Clinique says that activated Aloe Water and Caffeine help the skin to create its own internal water source to continually rehydrate itself and draw and distribute water from the skin’s depths up to the surface so every layer of the epidermis is saturated with sustainable moisture.
Which all sounds great – until you try Clinique Moisture Surge 72-Hour and think “Er, pull the other one.” It has a lovely cream-gel consistency and sinks into the skin very easily but after the initial hit of refreshing hydration, I find that my skin doesn’t feel particularly well moisturised. Foundation sits well on top of Moisture Surge 72-Hour but if I don’t apply it pretty quickly afterwards, then it can look like it’s being applied onto dry skin. So much for one of the other claims: that it can improve the look of “fine dry lines, flakiness and tightness from dehydration”. My skin has often felt dehydrated after using this cream. Such a disappointment for someone who loves the fab Moisture Surge Overnight Mask which came out a couple of years ago.
And as for the big claim about 72 hours’ continuous moisturisation, even if you wash your face? Poppycock! Surely if this was the case then we would only need to use Clinique Moisture Surge 72-Hour once every three days, rather than the recommended twice daily.
One to file alongside “Dr Boer’s patent pending hair restorer, guaranteed to put hair on a billiard ball” as sung about by Doris Day in Calamity Jane!