Clinique Crayola Chubby Stick Moisturizing Lip Color Balms

February 2, 2017
Clinique Crayola Crayons

If you love colour, chances are you owned – or lusted after – a set of Crayola crayons when you were a child. I loved mine, and even now I have my own box of Crayola colouring pencils which my children aren’t allowed to use without asking! So the new collaboration between Clinique and Crayola, the Clinique Crayola Chubby Stick Moisturizing Lip Color Balms, is right up my street.

There are ten shades in the limited edition collection of Clinique Crayola Chubby Stick Moisturizing Lip Color Balms (£17.50 each or a limited edition boxed set of eight minis for £35), in exclusive packaging inspired by the the best-loved Crayola crayons. The American beauty company worked with Crayola on colour matching and naming the shades, with the result that such memorable Crayola names as Mauvelous, Razzmatazz and Tickle Me Pink all live on now in lip crayon form!

Most of the Clinique Crayola Chubby Stick Moisturizing Lip Color Balms in the range are quite sheer; I prefer the three Intense Moisturizing Lip Color Balms which offer shiny colour which is most definitely there – as opposed to barely. Of these, Red Violet, a purply pink, and Brick Red, a cherry colour, are my favourites. The third Intense shade is Fuzzy Wuzzy, a pinky-brown shade originally known in the Crayola set as Fuzzy Wuzzy Brown.

I was quite shocked to find that Crayola still has a brown shade called Fuzzy Wuzzy and to see that Clinique had decided to use and perpetuate the phrase, since it is extremely dated and, in my view, politically incorrect. This is a phrase that dates back to Rudyard Kipling writing in the late 19th Century. If we heard someone on TV talking about the “fuzzy wuzzies” (referring to African people) now, we would assume we were watching something from the 1970s, for God’s sake.

Anyway, my shock at the insensitivity of that name aside, I like the Clinique Crayola Chubby Stick Moisturizing Lip Color Balms. They provide good colour which lasts a reasonable length of time though I was surprised that weren’t quite as moisturising as I had expected (or as the the new Chanel crayons, also launched this week … ).

2 Comments

  • Reply elainetbilisi February 3, 2017 at 8:52 am

    Also amazed and horrified by the fuzzy wuzzy name

    • Reply alisonkerr February 3, 2017 at 10:53 am

      You wonder if it’s sheer ignorance or if they assume ignorance on the part of the (younger) consumer maybe since it’s quite an old-fashioned phrase with less longevity than some of the other racist terms. I am old enough to have heard the phrase when I was a child; seems ridiculous that Enid Blyton books get re-written and golliwogs get taken off jars of jam yet a company chooses to go with a phrase that had actually more or less disappeared (apart from in Dads Army episodes). I think I also feel quite angry because I do think they just assumed we wouldn’t notice or realise where it came from. And of course it does seem to have gone unnoticed in the coverage I’ve seen of the crayons.

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